Service and Product Policies - Google Transparency Centre https://transparency.google/ Jump to Content Transparency Centre Transparency Centre Overview Our approach Our process Taking action Our policies Product policies Privacy, terms & AI Accountability Tools & programmes Reporting & appeals Partner programmes Researcher engagement Transparency Centre Learn about policies across Google Find a product policy Search by product or explore all Report a violation Find information and forms for reporting Learn about our process Discover how we develop policies at Google Read about accountability Explore how we're committed to transparency Our mission to make information universally accessible and useful starts with making our products safe. Explore our Transparency Centre to understand the policies that keep users safe from harm and abuse and get information about how we develop and enforce those policies. Taking action to ensure safety across the web 5.1B bad ads blocked In 2024, we blocked billions of bad ads across Google products to protect users from scams. 1 18.5M YouTube videos removed More than 18.5 million videos removed in the second half of 2024 for violating our community guidelines. 2 882K URLs de-indexed In the second half of 2024 alone, we removed over 882K URLs reported for CSAM from Google search results. 3 Explore Transparency Reports Policy across Google Maintaining a healthy digital ecosystem Billions of people turn to Google every day for high-quality, reliable information and trusted experiences online. We take our responsibility to uphold the integrity of our products and services and build user trust seriously. Our terms of service, product policies, developer policies, and Community Guidelines exist to keep users safe as we strive to deliver on our mission. Dedicating teams to trust and safety We invest in research and technology to obtain insights into how our products and services could be misused and mitigate potential risks. Our teams work tirelessly to create and implement data-driven, scalable policies and standards that protect our users by ensuring the responsible use of our products and services. Preventing harm and abuse across our products Setting clear rules for our products To protect our users, we create policies that establish what types of content and behaviours are not acceptable for each Google product or service. Taking action against violations Our product policies guide the enforcement actions we take every day as we track emerging threats and address violations in a timely manner. Sharing guidance with creators and developers In developing our policies, we work closely with experts and the global community of developers and creators who use products like Google Play and YouTube to connect with audiences and build their businesses. Establishing trust through transparency We regularly release information about government requests to remove content, as well as the actions that we take to protect our users and platforms from content that violates our policies or local laws. We believe in being open and transparent about our work. 1 / Addressing the range of policy areas Product policies Learn how Google sets the terms, rules, and guidelines for users, developers, and creators by product. Explore product policies Privacy, terms & AI Learn how Google approaches privacy to protect your information and sets clear expectations with terms of service. Explore Privacy, terms & AI A commitment to transparency Discover more about how we regularly release information about government requests to remove content, as well as the actions that we take to protect our users and platforms from content that violates our policies or local laws. Also learn how content recommendations work across Google products and services. Explore transparency Tools for content feedback, reporting and appeals Find helpful tools to provide feedback about content, reporting and appeal certain enforcement actions. Also find out more about our partner programmes dedicated to fighting harm across the web. Explore Tools & Programmes Meet our leaders Every day, people around the world turn to Google for reliable information and trusted experiences online. That’s why we have robust policies and enforcement to protect our users across our platforms and work with industry partners, governments, and civil society to build a safer, more secure internet. LAURIE RICHARDSON, VP OF TRUST & SAFETY, GOOGLE In a world where anyone can be a publisher, and social platforms can scale and spread content to millions of people, misinformation is a stubborn problem. Our aim at Google is to give you the information you want, the answers you need, and the accuracy you deserve. MATT BRITTIN, PRESIDENT OF GOOGLE EMEA We strive to enhance access to information for the betterment of individuals and society through the development of data-driven and scalable policies and standards by ensuring responsible access across our products. DAVID GRAFF, VP OF GLOBAL POLICY AND STANDARDS 1 / 1 Google Ads Safety Report , April 2025 2 YouTube Community Guidelines Transparency Report , September 2024 3 CSAM Transparency Report , December 2024 Footer links Social Module Follow us Transparency resources Ads Transparency Center Transparency Report About our products How Search works How YouTube works Help Centre Responsibility Public policy Protecting children Safety Centre Responsible AI About Google Google products Privacy Terms Cookies management controls Help